Business in sports

By Mollentinah Ajiambo Sisuma

As a student who is so passionate in business, I tend to mostly follow up on big entrepreneurs who have successful journey stories; the likes of Vusi Thembakwayo, Marie Flore and Mark Cuban, just to mention but a few.

Mark Cuban describes business as the ultimate sport. ‘In many ways business can be compared to the hyper competitive world of professional sports. The non-stop action ,ever changing nature of the game, and ruthless battles for the tittle, certainly draw some close parallels for many entrepreneurs.’

Cuban also goes as far as citing his number one most important rule for start-ups as never getting started unless the business is an obsession to you. This applies to sports as individuals who participate in sports tend to be obsessed with it first. For example Kobe Bryant who is known for the mamba mentality in the basketball sport.

Cuban is an adamant believer that in order for you to succeed, you have to love what you are doing.